What is the purpose of a scalp massage during a shampoo service?

The purpose of a scalp massage during a shampoo service is primarily to stimulate blood circulation and promote relaxation for the client. This technique is beneficial as it helps to increase blood flow to the hair follicles, which can support healthy hair growth and overall scalp health. Additionally, the massage can help to alleviate tension and stress, making the shampooing experience more enjoyable for the client.

In this context, the other options do not fully capture the primary benefit of scalp massage. While adding fragrance, cleaning the scalp, or applying oils might be components of a shampoo service, the focused intention of the scalp massage is to enhance circulation and provide a soothing experience, making option two the most accurate response.